Your Fashion Show

Have you ever dreamed of working Behind the Scenes at a major fashion show? Rugby Ralph Lauren is making that dream a reality. The “Make Your Own” Rugby Ralph Lauren Fashion show puts you in the director’s seat of one of the most celebrated events in fashion: the runway presentation. Exclusively on www.rugby.com, the new, interactive feature allows you to style models in your favorite Rugby Ralph Lauren looks, add the soundtrack from artists like Amanda Blank and display the finished product in a 3-D environment that feels just like the real thing.
The fun doesn’t end there. While runway shows cater to an exclusive crowd of fashion press and celebrities, The “Make Your Own” Rugby Ralph Lauren show enables you to put your friends and family in the front row. By purchasing your customized show through the “buy-now” option, you can share your masterpiece with Twitter and Facebook friends instantaneously.
The Rugby Ralph Lauren show sets the precedent for a number of runway shows, including Lauren by Ralph Lauren, that are rumored to air online in the coming year. The show comes as the latest installment from www.rugby.com, which also launched a newly optimized mobile site, the 24-Hour Rugby Interactive Store Windows, and the Rugby Make Your Own App for the iPhone. (Jessica Andrews, www.poshglam.com, 12/16/09)